Case Study: EU-based Tier-1 insurance company sees 5.5% upsell lift

Key results

The challenge

The EU-based Tier-1 insurer wanted to increase customer lifetime value through upselling, but customer data lived in silos across touchpoints. Consent and marketing preferences were fragmented across channels and devices, preventing a clear, actionable view of the customer.

The solution

Zeotap's Customer Data Platform unified the company's first-party data from every channel with advanced consent orchestration, enabling 'Next Best Offer' targeting at scale.

The results, in context

The insurance company achieved a 5.5% incremental upsell lift, generated as an average across several of its touchpoints such as its website and external advertising.

Products used