RetailSourced

Case Study: Caitlyn Minimalist lifts AOV 11.3% with Gorgias Shopping Assistant

Caitlyn Minimalist Case StudySourced & dated by Case Study Desk

Key facts · TL;DR

Company

Caitlyn Minimalist

Industry

Retail

Challenge

Delivering personal product guidance at scale for a jewelry brand.

Headline result

Caitlyn Minimalist saw an 11.3% AOV uplift and 2.5x higher conversion from AI-driven sales with Gorgias

Key results

+11.3%

average order value uplift

Shopping Assistant

2.5x

conversion vs human agents

20% vs 8%

+50%

sales lift

AI vs human-only chats

18%

click-through rate on AI recommendations

The challenge

Caitlyn Minimalist, a personalized jewelry brand, wanted to offer product guidance that felt personal and intentional across a growing customer base.

The solution

The brand deployed Gorgias AI Agent and Shopping Assistant to recommend products and guide shoppers through purchases.

“We've seen a measurable lift in AOV through more meaningful customer interactions.”
AP
Anthony Ponce
Head of Customer Experience, Caitlyn Minimalist

The results, in context

According to the case study, Shopping Assistant delivered an 11.3% uplift in average order value and an 18% click-through rate on AI product recommendations. AI-driven sales converted at 2.5x the rate of human agents (20% vs 8%) and produced a 50% sales lift versus human-only chats.

Products used

Gorgias Gorgias AI AgentGorgias Shopping Assistant