Consumer Packaged GoodsSourced

Case Study: Dr. Bronner's saves $100K a year with Gorgias

Dr. Bronner's Case StudySourced & dated by Case Study Desk

Key facts · TL;DR

Company

Dr. Bronner's

Industry

Consumer Packaged Goods

Challenge

Replacing a costly legacy tool while scaling automated support.

Headline result

Dr. Bronner's saved $100,000 a year, automated 45% of interactions, and cut resolution time 74% with Gorgias

Key results

$100K

saved per year

switching from Salesforce

45%

of interactions automated

after 2 months

+11%

CSAT increase

-74%

resolution time

The challenge

Dr. Bronner's, a maker of home, body and hair care products, wanted tools that worked for its team rather than against it. The company was moving off Salesforce and looked to automate more customer interactions.

The solution

Dr. Bronner's adopted Gorgias AI Agent to automate routine interactions, freeing agents to focus on backend operations, process improvements and deeper conversations.

“We had to make our tools work for us, not against us. Gorgias was a huge opportunity and we decided to jump in head first.”
EM
Emily McEnany
Senior CX Manager, Dr. Bronner's

The results, in context

According to the case study, Dr. Bronner's saved $100,000 per year by switching from Salesforce and automated 45% of customer interactions after two months. The company reported an 11% increase in CSAT and a 74% decrease in resolution time.

Products used

Gorgias Gorgias AI Agent