RetailSourced

Case Study: Cocorico automates 48% of tickets with Gorgias

Cocorico Case StudySourced & dated by Case Study Desk

Key facts · TL;DR

Company

Cocorico

Industry

Retail

Challenge

Scaling support for a Made-in-France apparel brand without slowing responses.

Headline result

Cocorico automated 48% of tickets and closed 2,400+ via AI, with a 22-second first response time

Key results

48%

tickets automated

within 3 months

2,400+

tickets closed via AI

year-to-date

22 sec

average first response time

The challenge

Cocorico, a 100% Made in France clothing brand, set an initial goal of automating 30% of support tickets. The team wanted fast, on-brand responses as volume grew.

The solution

Cocorico implemented Gorgias AI Agent and Helpdesk in under a week to automate common questions.

“We were positively surprised by how good AI Agent's responses were right from the start.”
MP
Margaux Pourrain
Ecommerce Manager, Cocorico

The results, in context

According to the case study, Cocorico reached a 48% ticket automation rate within three months, exceeding its 30% goal, and closed more than 2,400 tickets via AI year-to-date. Average first response time was 22 seconds.

Products used

Gorgias Gorgias AI AgentGorgias Helpdesk