Case Study: Corporate Traveler closes $42M in new business with Vidyard
Key results
The challenge
Corporate Traveler, the US corporate travel division of Flight Centre Travel Group, faced a highly competitive market where it was difficult to stand out in a prospect's inbox. Its outreach processes were inconsistent across the sales team, and the pandemic added pressure to re-engage clients.
The solution
Corporate Traveler adopted Vidyard Video Messages, integrated with Salesforce and Outreach, to record personalized sales videos and standardize prospecting across the team. Reps used video for prospecting and warm re-engagement outreach.
“Corporate travel is a very competitive market. It's hard to stand out in a person's inbox.”
ACAlex CampioneDirector of Sales Enablement, Corporate Traveler
The results, in context
In the first six months of Flight Centre's fiscal '21 year, sales videos recorded using Vidyard helped close $42 million in new business. The re-engagement campaign enjoyed a 55% email open rate and a 75% response rate.