Case Study: Gordian drives $6M in revenue from a five-video campaign with Vidyard
Key results
The challenge
Gordian, a construction technology company providing facility and construction cost data and job order contracting, wanted to run a video-first marketing campaign. It needed a hosting platform with reliable analytics and campaign tracking rather than a consumer platform like YouTube.
The solution
Gordian hired a video producer and used Vidyard hosting with Marketo and Salesforce integration to run a series of five videos, a one-minute teaser plus four gated videos, and track engagement through to opportunities.
“Our results for this campaign have been nothing less than phenomenal.”
GHGlenn HughesVideo Producer, Gordian
The results, in context
Gordian's five-video campaign drove 736 total MQLs, 21 sales opportunities with an opportunity value of $21.6 million, and 11 closed opportunities totalling $6 million in revenue.