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Apparel RetailSourced

Case Study: HUGO BOSS lifts approval rates up to 8% with Adyen Network Tokens

HUGO BOSS Case StudySourced & dated by Case Study Desk
Key facts · TL;DR
Company
HUGO BOSS
Industry
Apparel Retail
Challenge
HUGO BOSS wanted seamless omnichannel checkout and higher payment approval across its global store and online estate.
Headline result
HUGO BOSS saw approval rates rise up to 8% and fraud risk fall up to 3x with Visa Network Tokens on Adyen

Key results

8%
Approval-rate uplift
up to, Visa Network Tokens
3x
Fraud-risk reduction
up to, Network Tokens

The challenge

HUGO BOSS operates around 450 freestanding stores across Europe, the Americas, and Asia Pacific. It wanted to deliver seamless omnichannel checkout while improving payment approval rates and reducing fraud.

The solution

HUGO BOSS deployed Visa Network Tokens and EMV 3DS through Adyen across its omnichannel payments, including shelf-side checkout introduced in selected stores.

“When we have integrated [EMV 3DS], we get fewer customer declines, more authorizations, and better conversion rates.”

BG
Boris Griesinger
Head of Finance Operations, HUGO BOSS

The results, in context

HUGO BOSS reported approval-rate uplift of up to 8% with Visa Network Tokens and up to a 3x reduction in fraud risk. The company links the gains to fewer declines and better conversion.

Products used

Adyen Network TokensAdyen EMV 3DSAdyen Omnichannel payments