Case Study: Nord Security lifts payment conversion 10% with Adyen
Key results
The challenge
Nord Security, the company behind NordVPN, depends on payment performance for revenue. It wanted to raise payment conversion while managing fraud, rather than optimizing each factor separately one by one.
The solution
Nord Security adopted Adyen Uplift, using AI-driven payment optimization and risk management to tune conversion and fraud controls together, and expanded local payment methods including Pix in Brazil.
“With the decrease in risk rules and increase in risk appetite, we still saw a significant drop in fraudulent payment attempts. It's quite a rare combination, and we're super happy about it.”
KSKes SaulisHead of Payments, Nord Security
The results, in context
Nord Security reported a 10% uplift in payment conversion and a 35% reduction of risk rules while still seeing a drop in fraudulent payment attempts. Pix reached 60% local adoption in Brazil.