Case Study: Zoom cuts CPC by 77% and lifts ROI from 3.26x to 9x with Metadata
Key results
The challenge
Zoom runs paid advertising across thousands of geographies and audiences, making manual bid management and campaign setup slow and resource-intensive. The digital marketing team needed to control cost-per-click and improve return without expanding headcount.
The solution
Zoom adopted Metadata's Bid Agent to automate bid changes and used the platform to build and launch campaigns at scale. The Bid Agent made ongoing optimizations automatically across the account.
“It's the most set-it-and-forget-it thing out there. Except the agent doesn't forget.”
CCharisseDigital marketing lead, Zoom
The results, in context
Zoom cut cost-per-click by 77% and reduced ad spend by 24%, while return on investment rose from 3.26x to 9x and influenced revenue increased 177%. The marketing team saved 3 to 10 hours per week, and campaign setup dropped from 3.5 weeks to under 10 minutes.