Case Study: How Vitamix used translation to sell out of a new product in 24 hours
Key results
The challenge
Vitamix operates in 130 countries and needed consistent, accurate translation of recipe, marketing, and product content across many languages and markets, while launching new products quickly.
The solution
Vitamix used Smartling's Global Delivery Network to maintain a consistent brand voice across markets and languages and to deliver localized content rapidly for product launches.
“The biggest thing that the Smartling solution has done is allow us to maintain a consistent brand voice through layers of complexity like launching in different markets and different languages. And doing all of this extremely quickly.”
MLMaximilian LoefflerMarketing Specialist, Vitamix
The results, in context
Smartling reports Vitamix achieved a 99%+ translation acceptance rate and a 37% return on ad spend, and used localized content to sell out of a new product within 24 hours of launch.