Consumer / Sporting GoodsSourced

Case Study: How Wilson built a translation process from scratch with Smartling

Wilson Sporting Goods Case StudySourced & dated by Case Study Desk

Key facts · TL;DR

Company

Wilson Sporting Goods

Industry

Consumer / Sporting Goods

Challenge

A small team building a translation process from scratch for eCommerce expansion.

Headline result

Wilson publishes localized content 57% faster after building a translation process from scratch

Key results

57%

Faster content publishing

6+ yrs

Working with Smartling

The challenge

Wilson needed to establish a translation process from scratch to support eCommerce expansion beyond North America. A small team without translation management experience faced high translation volumes across a growing set of markets.

The solution

Wilson implemented Smartling's translation management system with the Global Delivery Network web proxy and automated workflows on a centralized platform. This let the localization team move content through workflows faster and reduce review time.

The results, in context

Smartling reports Wilson's localization team can publish content 57% faster, cutting review time and positioning the company for expansion into EMEA and APAC. Wilson has worked with Smartling for 6+ years.

Products used

Smartling Translation Management SystemSmartling Global Delivery NetworkSmartling Automated Workflows