Case Study: Stash grows account funding 19% after switching to Plaid

Key results

The challenge

Stash, a consumer investing app, needed customers to link and fund external accounts during onboarding, and its previous connectivity provider limited link and funding rates.

The solution

Stash switched to Plaid to connect external financial accounts, drawing on connectivity to more than 11,000 financial institutions and 24-month transaction history.

The results, in context

With Plaid, 21% more Stash customers linked an outside account and 19% more funded their accounts compared with the previous provider. Six-month retention was 15% higher for customers who connected with Plaid than those using micro-deposits.

Products used