Case Study: Untapped New York lifts virtual-tour attendance 84% with Livestorm
Key results
The challenge
Untapped New York hit friction hosting virtual tours on Zoom, including screen-sharing lag when presenting media, time-consuming downloading and editing of on-demand content, and limited ability to make last-minute changes.
The solution
The company migrated to Livestorm for direct presentation integration without screen sharing, browser-based access with short presenter tech checks, automatic recording on event start, and engagement features like emoji reactions and chat.
“The reason why we like Livestorm is the functionality of not needing to screen share. Period.”
JRJustin RiversChief Experience Officer, Untapped New York
The results, in context
Live attendance rose 84%, from 77 of 105 registrants on the prior platform to 142 of 189 registrants on Livestorm. Automatic recording also saved the team an estimated two to three hours each week on video editing and processing.