Case Study: Wonderbox optimizes the customer journey with AB Tasty personalization

Key results

The challenge

Gift-experience retailer Wonderbox wanted to convert undecided visitors and re-engage returning shoppers across its customer journey.

The solution

Wonderbox used AB Tasty's AI-powered personalization to serve targeted pop-ups with a discount to undecided visitors, plus a session-recovery feature that let returning visitors resume where they left off.

The results, in context

The personalized experience delivered a 9% increase in conversion rate and a 2% increase in average basket.

Products used