Case Study: A global BNPL platform lifts repurchase conversion 6x with Nylas email data extraction
Key results
The challenge
A global buy-now-pay-later platform wanted to personalize customer experiences using post-purchase data such as shipping tracking, merchant names, and order totals held in customer email. Building and scaling that extraction in-house was outside its core competency and would have required substantial additional engineering resources.
The solution
The platform adopted Nylas to connect customer inboxes and extract post-purchase transaction data in real time, syncing and filtering it while processing data in transit for security and compliance.
The results, in context
With Nylas, the platform increased repurchase conversion 6x and improved authentication conversion 10x, from 8% to 90%. It syncs more than 6 million transactions daily and processed 4.5 million transactions during Black Friday and Cyber Monday 2023, having added millions of users to the platform.