Case Study: Zycus drives 6.6x ROI with Vidyard video
Key results
The challenge
Zycus, a global procurement performance solutions company, felt it lacked control over where its video lived and how it performed. The marketing team searched for an enterprise video platform that offered better analytics and marketing-automation integration.
The solution
Zycus adopted the Vidyard platform with video hubs and Pardot integration to host video, capture viewing data, and tie engagement back to campaigns and opportunities.
“We found that whenever we used video in a campaign, we experienced a 6.6X return on investment (cost of video spend vs. size of sales opportunity).”
AAAshish AgarwalHead of Digital Marketing and Strategy, Zycus
The results, in context
Zycus reports that campaigns using video are valued at 6.6x its investment in Vidyard, and that 32% of new opportunities were influenced by video. In its APAC region, 100% of won opportunities were influenced by video, and the team received 250 marketing qualified leads in 2018 and 344 in 2019.